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GLS/NXT

Appunite and GLS/NXT joined forces to bring delightful experiences to million of consumers

Results and business impact

Together with the Client’s team implemented new purchase flow for the sender platform
Migrated crucial consumer-facing Joomla pages to a new React/Next.js platform
Helped achieve customer satisfaction with 4.4/5 stars for the Change Delivery feature
Implemented an end-to-end track & trace journey that enables higher delivery efficiency and user satisfaction with customized change delivery options
Created and implemented a reusable components library used across various projects

Key insights and learnings

Taking initiative to improve user experience beyond specified requirements creates additional value
Balancing quick, tangible results with creating future-proof solutions leads to sustainable success
Integrating modern animation and transitions can significantly improve user experience and business outcomes
A flexible, mission-oriented approach allows for better adaptation to evolving project requirements
Building reusable component libraries drives consistency and efficiency across multiple projects

The Client

GLS/NXT is the digital innovation unit of GLS, tasked with transforming the company's digital consumer experiences and driving innovation in the logistics sector. They aim to provide most convenient and delightful experience for sending, receiving, and returning packages. Their services include advanced platforms for managing shipments, real-time tracking, and features like open locker ecosystems that enhance convenience. They also integrate creative advertising options into parcel tracking, offering unique marketing opportunities.

GLS/NXT is the digital innovation unit of GLS, tasked with transforming the company's digital experiences and driving innovation in the logistics sector.

The main challenge

GLS/NXT wanted to build their digital platform to improve user experience, increase operational efficiency, and set a foundation for future innovation. The new solution tackles limitations in terms of maintenance and scalability.

Implementing modern digital experiences

GLS approached us with two primary challenges:
  1. Implement a completely new purchase flow for the sender platform with a modern codebase
  2. Migrate users from old tracking pages to a new system while increasing the user satisfaction
The collaboration was structured around specific missions with clear goals and deadlines, allowing for focus and measurable outcomes.
Improving user experience beyond expectations
After analyzing the existing tracking system and delivery change process, we identified a couple of ways to modernize the user experience, especially in the areas of visual feedback and smooth transitions, and took the initiative to enhance the experience beyond the original scope.By introducing basic animations to the designs using Framer Motion, we created better-visualized user flows and smoother transitions between interactions and screens. This noticeably improved the user experience.
Future-proofing content management
Another significant challenge was the limitations of the Joomla CMS. The system stopped being fit for GLS/NXT purpose in terms of maintenance, scalability, and integration capability with modern tech stacks like React and Next.js. We explored the feasibility of replacing Joomla with Payload CMS through a proof of concept mission. The successful implementation allows content changes to be made through an admin panel without developer intervention, with plans to expand its use and replace other Joomla pages.
Replacing outdated content management
Another significant challenge was the limitations of the Joomla CMS, which was difficult to maintain and scale, and had integration limitations with modern tech stacks like React and Next.js. We explored the feasibility of replacing Joomla with Payload CMS through a proof of concept mission. The successful implementation allows content changes to be made through an admin panel without developer intervention, with plans to expand its use and replace other Joomla pages.
Enhancing the tracking experience
GLS placed a high priority on improving the real-time tracking experience and measuring user satisfaction. We implemented user feedback mechanisms and enhanced micro-interactions to create a more engaging experience. The feedback collected is used to make iterative improvements to the feature, with mechanisms such as NPS and Trustpilot to assess user satisfaction.

Decision-making insights

Our collaboration with GLS/NXT has evolved from providing technical support to becoming a valued partner in their digital transformation. Several key decision-making factors contributed to this successful partnership:

Balancing speed and sustainability
When faced with competing priorities of delivering quick results versus building future-proof solutions, we adopted a balanced approach. This meant focusing on delivering tangible value quickly while ensuring the foundation we built was clean, maintainable, and scalable. This approach allowed us to meet immediate business needs while setting the stage for long-term success.
Taking initiative beyond requirements
Rather than simply executing on requirements, we constantly looked for opportunities to improve the user experience. When we noticed the flat design created a jumpy user flow, we proactively introduced basic animations to enhance the experience. This initiative was highly appreciated by the client and had a positive impact on user metrics.
Leveraging modern technology effectively
We made strategic decisions about which technologies to adopt, balancing cutting-edge tools with proven industry standards. For example, using Next.js App Router for modern routing capabilities, while relying on established libraries like Radix UI for accessibility and reliability. We also integrated developer AI tooling to streamline mundane tasks and focus on core business problems.
Building for reusability
Early in the collaboration, we identified the need for a component library to improve consistency and development speed. What started as a small proof of concept has grown into a widely-used resource that impacts the entire team's productivity. This decision to invest in reusable components has paid dividends in terms of development efficiency and product consistency.

Do you need people who can do all of the above and more?

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