Metrics:
Identification & Benchmarking
We work with you to identify the most relevant metrics for the product’s stage and market position, aligning them with the product’s strategic goals. The product manager will also benchmark these metrics against industry standards or competitors to ensure that they reflect a competitive, achievable growth trajectory.
Defining the metric
To define the metric, we work backwards from the business goal. For example, if the goal is increasing product adoption, we might choose onboarding completion rate as a key metric. Alternatively, for an e‑commerce product, a metric like cart abandonment rate would be tracked to assess purchasing friction.
What we do
Example metric
Churn Rate: For a SaaS product, a common metric is customer churn rate, where the goal might be to reduce churn by 5% over the next quarter.
This allows you to assess whether your targets are competitive, realistic, and strategically sound.
What are the benefits?
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When to Use This Service
At any stage of product development
From MVP to scale-up, your metrics should evolve alongside your goals. This service ensures you always measure what matters.
When introducing OKRs or new goals
If you’re implementing new strategic objectives or KPIs, we help ground them in clear, actionable product metrics.
When struggling to evaluate product performance
If you’re unsure whether product decisions are working or how to prove they are, we bring clarity and structure.
Deliverables
Metrics Map with strategic goals and aligned product metrics
Benchmark Report comparing your current values with industry data
Tracking Framework recommendations (e.g., tools, dashboards, data sources)
Suggested Targets that balance ambition with realism
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Get Your Metrics Alligned
Whether it’s an MVP, feature set, or full product — we’ll own the build and make sure it lands on time. Book a 20-min call, and we’ll show you how we’d structure your team and delivery process!
