Context
One of our clients, a company focused on re-engaging users post-COVID, aimed to relaunch their campaign through a targeted email initiative. The goal was to re-establish user engagement while maintaining efficiency and managing costs.
Problem Identification and Consequences
The client required email segmentation based on user data to ensure the campaign reached the right audience. However, fully integrating their backend with the email system to automate tagging and segmentation would have been time-intensive and costly. This posed a challenge in meeting the campaign’s deadlines and budget constraints.
Solution Implementation
To overcome these challenges, we proposed an alternative solution that avoided the need for a full backend integration:
- Manually extracted user data from the database, including segmentation tags.
- Exported the data into a CSV file.
- Uploaded the CSV into the email tool, ensuring accurate targeting and tagging for the campaign.
This streamlined approach allowed the client to move forward quickly without the complexity and cost of full system integration.
Business and Product Gains
This method saved approximately one week of development time, enabling the client to launch their campaign on schedule. By leveraging this efficient workaround, the client achieved their goal of re-engaging users while avoiding unnecessary expenses. The campaign’s success highlights the value of creative problem-solving in achieving impactful results within tight timelines.